Syndetics cover image
Image from Syndetics

Haircare : hygiene or high fashion? / Rosalind Masterson.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473938144 (ebook) :
Subject(s): DDC classification:
  • 658.8342 23
Online resources: The example of the haircare industry is used here to illustrate how economy affects customers' choices, pointing out that customer loyalty prevails even in the middle of a recession.
No physical items for this record

Originally Published in: Masterson, R., & Pickton, D. (2014). Haircare: Hygiene or High Fashion? In Marketing: An introduction (3rd ed., pp. 90-92). London: SAGE Publications Ltd. Print. ISBN: 9781446266472.

The example of the haircare industry is used here to illustrate how economy affects customers' choices, pointing out that customer loyalty prevails even in the middle of a recession.

Description based on online resource; title from home page (viewed on April 18, 2016).

Licensed e-book