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Diversification in emergent markets : possibility for transferring technological core competencies / Sven Seidenstricker, Christian Linder & Michael Schmitz.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9789351503552 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.4012 23
Onlineresurser: The company (name disguised) started out as a coppersmith workshop over 100 years ago and is today a leader in the technology of plant engineering and construction for the beverage industries. However, competition has increased heavily in this area over the last decade, while advances in knowledge have correspondingly declined, particularly in producing technology systems, and there is now a discernible knowledge gap. In addressing this situation, the company has recognized that the business must find other markets and its technology core competencies, as well as the existing manufacturing facilities, should be a part of the evolving business. The diversification should be based on new products as well as focused on emergent markets.
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Originally Published in: Seidenstricker, S., Linder, C., & Schmitz, M. (2014). Diversification in emergent markets: Possibility for transferring technological core competencies. Asian Journal of Business and Management Cases, 3(2), 187-194. DOI: 10.1177/2277977914548338.

The company (name disguised) started out as a coppersmith workshop over 100 years ago and is today a leader in the technology of plant engineering and construction for the beverage industries. However, competition has increased heavily in this area over the last decade, while advances in knowledge have correspondingly declined, particularly in producing technology systems, and there is now a discernible knowledge gap. In addressing this situation, the company has recognized that the business must find other markets and its technology core competencies, as well as the existing manufacturing facilities, should be a part of the evolving business. The diversification should be based on new products as well as focused on emergent markets.

Description based on online resource; title from home page (viewed on April 25, 2016).

Licensed e-book