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M-PESA Power : leveraging service innovation in emerging economies / Michael Barrett, H.S.A. Kim & K. Prince.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473974586 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.4038 23
Onlineresurser: This case was developed in close collaboration with Sagentia and other collaborating organisations including Vodafone and the Kenyan affiliate Safaricom, along with professionals with expertise in mobile finance in an emerging economy context. The case study is directed at senior undergraduate, MBA, or Masters students in innovation, services, information systems, and IT for development. Students are expected to develop strategic thinking on the discovery of business models, collaborative partnerships, diffusion of innovation, user innovation and new service development.
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Originally Published in: Barrett, M., Kim, H. A. S., & Prince, K. (2011). M-PESA Power: Leveraging Service Innovation in Emerging Economies. Cambridge: University of Cambridge, Judge Business School.

This case was developed in close collaboration with Sagentia and other collaborating organisations including Vodafone and the Kenyan affiliate Safaricom, along with professionals with expertise in mobile finance in an emerging economy context. The case study is directed at senior undergraduate, MBA, or Masters students in innovation, services, information systems, and IT for development. Students are expected to develop strategic thinking on the discovery of business models, collaborative partnerships, diffusion of innovation, user innovation and new service development.

Description based on online resource; title from home page (viewed on May 3, 2016).

Licensed e-book