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Lack of data problems / Ian Chaston.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473938694 (ebook) :
Subject(s): DDC classification:
  • 658.83 23
Online resources: This case study concerns John Mullins' new methodology for conducting market research for entrepreneurial ventures, in order to discover unknown unknowns. The method is then examined 'in practice' with the examples of a new fitness business and a surgical technology company.
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Originally Published in: Chaston, I. (2010). Lack of Data Problems. In Entrepreneurial management in small firms (pp. 49-50). London: SAGE Publications Ltd. ISBN: 9781848600256.

This case study concerns John Mullins' new methodology for conducting market research for entrepreneurial ventures, in order to discover unknown unknowns. The method is then examined 'in practice' with the examples of a new fitness business and a surgical technology company.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book