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Wild Oats : sowing vs. reaping / Lloyd Shefsky, Bob Barnett & Scott T. Whitaker.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473959965 (ebook) :
Subject(s): DDC classification:
  • 658.4 23
Online resources: The case highlights Mike Gilliland, who built a single organic foods store in 1987 in Boulder, Colorado, into Wild Oats Markets, a chain of natural foods stores that by 2001 had annual sales of {dollar}1 billion and stores in 38 states. The case includes a history of the natural foods business and explores why Gilliland's timing was so favourable.
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Originally Published in: Shefsky, L., Barnett, B. & Whitaker, S. T. (2010). Wild Oats: Sowing vs. Reaping. 5-110-007. Evanston, IL: Kellogg School of Management, Northwestern University.

The case highlights Mike Gilliland, who built a single organic foods store in 1987 in Boulder, Colorado, into Wild Oats Markets, a chain of natural foods stores that by 2001 had annual sales of {dollar}1 billion and stores in 38 states. The case includes a history of the natural foods business and explores why Gilliland's timing was so favourable.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book