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Exporting and the business-to-business market : Alibaba.com / Daniel W. Baack, Eric G. Harris & Donald Baack.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506323213 (ebook) :
Subject(s): DDC classification:
  • 658.804 23
Online resources: This case study examines the Chinese business-to-business website Alibaba.com and how it came to hold a 69% market share in the Chinese business-to-business e-commerce market. The company was established after its founder, Jeffrey Ma, noticed a gap in the market for Chinese business to export their goods and services to global importers.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Exporting and the Business-to-Business Market: Alibaba.com. In International marketing (pp. 407-408). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

This case study examines the Chinese business-to-business website Alibaba.com and how it came to hold a 69% market share in the Chinese business-to-business e-commerce market. The company was established after its founder, Jeffrey Ma, noticed a gap in the market for Chinese business to export their goods and services to global importers.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book