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Teens and jeans : clothing in transition / Daniel W. Baack, Eric G. Harris & Donald Baack.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506322537 (ebook) :
Subject(s): DDC classification:
  • 658.8343 23
Online resources: Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particularly among teenagers.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Teens and Jeans: Clothing in Transition. In International marketing (pp. 37-38). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particularly among teenagers.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book