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AntennaGate : Apple's loss of signal (B) / Jonathan Retartha, Brian Riordan, Joseph Tingey, Kevin Vega, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526404176 (ebook) :
Subject(s): DDC classification:
  • 338.762138456094897
Online resources: After the successful 2010 launch of Apples iPhone 4, complaints of dropped calls and reduced signal began to pour in from major tech blogs. Apples initial response was to deny it had a hardware issue. Soon after, Consumer Reports released a review that labeled the device "Not Recommended." How can Apple address the problem while being forced to backtrack on several communications missteps?
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Originally published: Retartha, J., Riordan, B., Tingey, J., Vega, K., & ORourke, J. S. (2010). AntennaGate: Apples loss of signal (B). 10-08 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

After the successful 2010 launch of Apples iPhone 4, complaints of dropped calls and reduced signal began to pour in from major tech blogs. Apples initial response was to deny it had a hardware issue. Soon after, Consumer Reports released a review that labeled the device "Not Recommended." How can Apple address the problem while being forced to backtrack on several communications missteps?

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