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The Domino's boogergate incident / William Rick Crandall, John A. Parnell & John E. Spillan.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506323886 (ebook) :
Subject(s): DDC classification:
  • 659.2964795 23
Online resources: In April 2009, two Domino's Pizza employees posted a video on YouTube showing one of the employees sticking cheese up his nose and then putting it in a sandwich. This case describes how Domino's handled the public relations crisis.
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Originally Published in: Crandall, W. R., Parnell, J. A., & Spillan, J. E. (2013). The Domino's Boogergate Incident. In Crisis management: Leading in the new strategy landscape (2nd ed., pp. 195-197). Los Angeles: ISBN: 9781412991681.

In April 2009, two Domino's Pizza employees posted a video on YouTube showing one of the employees sticking cheese up his nose and then putting it in a sandwich. This case describes how Domino's handled the public relations crisis.

Description based on online resource; title from home page (viewed on April 28, 2016).

Licensed e-book