Originally published: Bucolo, D. M., Kelly, R. M., Inglesby, M., & ORourke, J. S. (2002). Dean Kamen and Segway LLC: The man, the machine, and the market (B). 02-13 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Dean Kamen, a self-made entrepreneur and Americas most famous inventor, reveals to the world his latest invention, the Segway Human Transporter. While the Segway has many commercial uses, Kamens vision is that his invention will become the preferred mode of transportation in American cities. In order for that to happen, Kamen must convince the public and Wall Street that the Segway HT is the way of the future.

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