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TIAA-CREF. (B), Organizing around the customer - from managing assets to managing relationships / Jean W. Rosenthal, Jaan Elias, K. Sudhir & Joel Podolny.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473974371 (ebook) :
Subject(s): DDC classification:
  • 658.812 23
Online resources: By the end of his first year as CEO, President and Chairman, Herb Allison had initiated a transformation at TIAA-CREF (Teachers Insurance and Annuity Association-College Retirement Equities Fund). This case examines the self-evaluation process which allowed the company to review its relationships with its customers and redefine its goals and its culture.
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Originally Published in: Rosenthal, J.W., Elias, J., Sudhir, K., & Podolny, J. (2006). TIAA-CREF (B): Organizing around the Customer: From Managing Assets to Managing Relationships. 06-019. New Haven, CT: Yale School of Management, Yale University.

By the end of his first year as CEO, President and Chairman, Herb Allison had initiated a transformation at TIAA-CREF (Teachers Insurance and Annuity Association-College Retirement Equities Fund). This case examines the self-evaluation process which allowed the company to review its relationships with its customers and redefine its goals and its culture.

Description based on online resource; title from home page (viewed on May 3, 2016).

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