The Hawaiian airline industry, 2001-2008 / Brett Saraniti.
Material type:
TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type: - text
- computer
- online resource
- 9781473995376 (ebook) :
- 387.74409969
Originally published in Saraniti, B. (2008). The Hawaiian airline industry, 20012008. 5-108-005. Evanston, IL: Kellogg School of Management, Northwestern University.
Two Hawaiian airlines cooperative environment is disrupted by the entry of a third competitor, Mesa Airways. The price war leads to fares as low as {dollar}0 and causes more than {dollar}100 million in losses in the first year with no end in sight. Industry risk factors for price competition were reduced in 2001 when the government granted a one-year reprieve from anti-trust laws, but increased dramatically after Mesas announced entry.
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