Spanx, Inc. : accusations of product risk / Jennifer Buddig, Jennifer Knapp, Stacey Meader, James S. O'Rourke.
Materialtyp:
TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp: - text
- computer
- online resource
- 9781526403155 (ebook) :
- 659.2
Originally published in Buddig, J., Knapp, J., Meader, S., & ORourke, J. S. (2014). Spanx, Inc.: Accusations of product risk. 14-03. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Includes bibliographical references and index.
On January 20, 2014 The Huffington Post published an article about research into possible health risks associated with Spanx, the market leading shapewear company. A few weeks later, the company made an announcement that the CEO was stepping down amidst rumors of a potential Initial Public Offering (IPO). Spanx must decide how to respond to mounting media attention.
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