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Carrefour : retailing in an international marketplace / Daniel W. Baack, Eric G. Harris & Donald Baack.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506322520 (ebook) :
Subject(s): DDC classification:
  • 658.84 23
Online resources: The French supermarket company, Carrefour, has grown to own a significant share of the global retail market. This case study examines how Carrefour has ensured its success in international markets by adapting its strategies, depending on local culture, economy or religious differences.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Carrefour: Retailing in an International Marketplace. In International marketing (pp. 34-35). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

The French supermarket company, Carrefour, has grown to own a significant share of the global retail market. This case study examines how Carrefour has ensured its success in international markets by adapting its strategies, depending on local culture, economy or religious differences.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book