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British Telecom : searching for a winning strategy / Tuomo Summanen & Michael Pollitt.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473974517 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.4012 23
Onlineresurser: United Kingdom was - alongside the United States - among the first countries to deregulate the telecommunications market in the early 1980s. Competition in the UK telecommunications started gradually about ten years earlier than in most other European countries. This paper traces the development of the corporate strategies of the incumbent, British Telecom, after the reform of the telecommunications market in the UK from the beginning of the 1980s.
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Originally Published in: Summanen, T., & Pollitt, M. (2015). British Telecom: Searching for a winning strategy. Cambridge: University of Cambridge, Judge Business School.

United Kingdom was - alongside the United States - among the first countries to deregulate the telecommunications market in the early 1980s. Competition in the UK telecommunications started gradually about ten years earlier than in most other European countries. This paper traces the development of the corporate strategies of the incumbent, British Telecom, after the reform of the telecommunications market in the UK from the beginning of the 1980s.

Description based on online resource; title from home page (viewed on May 3, 2016).

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