Samuel Adams and the U.S. beer industry / Addington M. Coppin & Cynthia E. Miree.
Materialtyp:
TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp: - text
- still image
- computer
- online resource
- 9781473966956 (ebook) :
- 338.47663420973 23
Inga fysiska exemplar för denna post
Samuel Adams, one of the best-selling brands of craft beer, has been riding a wave of growth and expansion in the burgeoning craft beer segment of the United States beer industry. This text explores the growth of the craft beer segment and illustrates how the introduction of new products or processes can fundamentally change competitive conditions within an industry.
Description based on online resource; title from home page (viewed on April 27, 2016).
Licensed e-book