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Samuel Adams and the U.S. beer industry / Addington M. Coppin & Cynthia E. Miree.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473966956 (ebook) :
Subject(s): DDC classification:
  • 338.47663420973 23
Online resources: Samuel Adams, one of the best-selling brands of craft beer, has been riding a wave of growth and expansion in the burgeoning craft beer segment of the United States beer industry. This text explores the growth of the craft beer segment and illustrates how the introduction of new products or processes can fundamentally change competitive conditions within an industry.
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Samuel Adams, one of the best-selling brands of craft beer, has been riding a wave of growth and expansion in the burgeoning craft beer segment of the United States beer industry. This text explores the growth of the craft beer segment and illustrates how the introduction of new products or processes can fundamentally change competitive conditions within an industry.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book