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Emulex, Incorporated : a crash course in crisis management (B) / Joshua Berlo, Joseph Worrell, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526407085 (ebook) :
Subject(s): DDC classification:
  • 338.4762138102574
Online resources: The worlds largest producers of fiber channel host adapters is the victim of a stock price manipulation hoax. In the course of just a few hours, share price falls from {dollar}113 to less than {dollar}50, as more than {dollar}2 billion in market valuation evaporates. A fictitious press release to Internet Wire, quickly re-transmitted by Bloomberg News, CNBC, and others, claims that key executives have resigned and that fourth-quarter earnings will be drastically revised and restated. CEO Paul Folino must act quickly to prevent the total collapse of his stock on the NASDAQ.
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Originally published: Berlo, J., Worrell, J., & ORourke, J. S. (2002). Emulex, Incorporated: A crash course in crisis management (B). 02-01(B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

The worlds largest producers of fiber channel host adapters is the victim of a stock price manipulation hoax. In the course of just a few hours, share price falls from {dollar}113 to less than {dollar}50, as more than {dollar}2 billion in market valuation evaporates. A fictitious press release to Internet Wire, quickly re-transmitted by Bloomberg News, CNBC, and others, claims that key executives have resigned and that fourth-quarter earnings will be drastically revised and restated. CEO Paul Folino must act quickly to prevent the total collapse of his stock on the NASDAQ.

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