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Oreo cookies in China / Julie Hodges, Roger Gill.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526405357 (ebook) :
Ämnen: DDK-klassifikation:
  • 338.476418654
Onlineresurser: This case study discusses the alterations that Krafts Oreo Cookies underwent to improve the image and sales of the Cookies early on. It denotes the market and offers insights into how to assess and respond to the consumers concerns.
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Originally published: Hodges, J., & Gill, R. (2015). Oreo Cookies in China [Supplemental material]. In Sustaining change in organizations. London, UK: SAGE Publications Ltd. ISBN: 9781446207789.

This case study discusses the alterations that Krafts Oreo Cookies underwent to improve the image and sales of the Cookies early on. It denotes the market and offers insights into how to assess and respond to the consumers concerns.

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