Oreo cookies in China / Julie Hodges, Roger Gill.
Materialtyp:
TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resourceInnehållstyp: - text
- computer
- online resource
- 9781526405357 (ebook) :
- 338.476418654
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Originally published: Hodges, J., & Gill, R. (2015). Oreo Cookies in China [Supplemental material]. In Sustaining change in organizations. London, UK: SAGE Publications Ltd. ISBN: 9781446207789.
This case study discusses the alterations that Krafts Oreo Cookies underwent to improve the image and sales of the Cookies early on. It denotes the market and offers insights into how to assess and respond to the consumers concerns.
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