Syndetics cover image
Image from Syndetics

Macys, Inc. : redrafting the brand architecture / Amanda M. Lamb, Lauren P. Elston, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526404930 (ebook) :
Subject(s): DDC classification:
  • 381.106554
Online resources: Macys controversial conversion of Chicago's State Street Marshall Fields store is just one of many branding and customer loyalty challenges facing Macys Inc. today. After converting over 800 stores nationwide, Macys focus is to remain relevant and competitive by managing customer perception of quality as well as reinvigorating the department store experience.
No physical items for this record

Originally published: Lamb, A. M., Elston, L. P., & ORourke, J. S. (2008). Macys, Inc.: Redrafting the brand architecture. 08-08. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Macys controversial conversion of Chicago's State Street Marshall Fields store is just one of many branding and customer loyalty challenges facing Macys Inc. today. After converting over 800 stores nationwide, Macys focus is to remain relevant and competitive by managing customer perception of quality as well as reinvigorating the department store experience.

Description based on XML content.

Licensed e-book