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Mars, Incorporated : Skittles becomes part of a controversial shooting / Matthew Boylan, Joseph Gibilisco, Douglas McCallum, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526403056 (ebook) :
Subject(s): DDC classification:
  • 658.827
Online resources: In 2012, a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carrying a bag of Skittles candies at the time of his death. The brand became a central symbol of the controversy as discussions about the shooting grew on social media and protests arose throughout the country.
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Originally published in Boylan, M., Gibilisco, J., McCallum, D., & ORourke, J. S. (2015). Mars, Incorporated: Skittles becomes part of a controversial shooting. 15-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

In 2012, a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carrying a bag of Skittles candies at the time of his death. The brand became a central symbol of the controversy as discussions about the shooting grew on social media and protests arose throughout the country.

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