Challenging sector conventions / Ian Chaston.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781473938908 (ebook) :
- 338.04 23
Originally Published in: Chaston, I. (2010). Challenging Sector Conventions. In Entrepreneurial management in small firms (pp. 110-111). London: SAGE Publications Ltd. ISBN: 9781848600256.
One strategy for the successful entrepreneur is to go against the grain and challenge sector conventions. This was the approach taken by Samuel Walton Moore in the creation of Wal-Mart, now one of the largest retailers worldwide.
Description based on online resource; title from home page (viewed on April 26, 2016).
Licensed e-book