Syndetics cover image
Image from Syndetics

Challenges and resolutions in a small-sized Thai family business : the case of Chug Yont Engineering Co., Ltd / Shih Yung Chou & Bo Han.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473966963 (ebook) :
Subject(s): DDC classification:
  • 658.408 23
Online resources: Kriengsak Lertpittayapoom is the owner of Chug Yont Engineering, a small-sized family business located in Samut Sakhon, Thailand. Although CYE experienced some early financial struggles, Lertpittayapoom led CYE in the right direction by diversifying its products from food packaging machineries to commercial and residential metal construction. This text examines the challenges encountered by Lertpittayapoom as he attempted to build a competitive business in line with his Buddhist values.
No physical items for this record

Kriengsak Lertpittayapoom is the owner of Chug Yont Engineering, a small-sized family business located in Samut Sakhon, Thailand. Although CYE experienced some early financial struggles, Lertpittayapoom led CYE in the right direction by diversifying its products from food packaging machineries to commercial and residential metal construction. This text examines the challenges encountered by Lertpittayapoom as he attempted to build a competitive business in line with his Buddhist values.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book