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Suprajit Engineering Limited / R. Srinivasan.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789351508373 (ebook) :
Subject(s): DDC classification:
  • 658.4012 23
Online resources: Suprajit Engineering Limited (SEL) was set up by Mr Ajith Kumar Rai, who serves as its Managing Director, when he returned as a fresh graduate from Canada. Foreseeing a boom in the country's automobile market, Ajith decided to establish an automotive cable-manufacturing unit. His clarity of vision convinced TVS Motors to invest in setting up Suprajit Engineering as a small, one-unit firm in Bangalore, a fast-growing Indian metro. Beginning in 1987 as a small-scale automotive cable manufacturer, Suprajit is now a public listed company, with some of the world's biggest automobile companies as clients, products spanning a wide range of automotive and non-automotive parts and eleven manufacturing units. This case traces the inspiring story of Suprajit Engineering Limited.
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Originally Published in: Srinivasan, R. (2013). Suprajit Engineering Limited. Asian Journal of Business Management Cases, 10(1), 77-95. DOI: 10.1177/0972820112471260.

Suprajit Engineering Limited (SEL) was set up by Mr Ajith Kumar Rai, who serves as its Managing Director, when he returned as a fresh graduate from Canada. Foreseeing a boom in the country's automobile market, Ajith decided to establish an automotive cable-manufacturing unit. His clarity of vision convinced TVS Motors to invest in setting up Suprajit Engineering as a small, one-unit firm in Bangalore, a fast-growing Indian metro. Beginning in 1987 as a small-scale automotive cable manufacturer, Suprajit is now a public listed company, with some of the world's biggest automobile companies as clients, products spanning a wide range of automotive and non-automotive parts and eleven manufacturing units. This case traces the inspiring story of Suprajit Engineering Limited.

Description based on online resource; title from home page (viewed on May 3, 2016).

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