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TravelSmart : an international approach using social marketing techniques to change travel behaviour / Ewen MacGregor & Colin Ashton Graham.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473933811 (ebook) :
Subject(s): DDC classification:
  • 388.4 23
Online resources: This case presents an example of the application of behaviour change tools and methods to the task of shifting travel demand from car trips to alternative transport modes. Through analytical marketing analysis techniques (segmentation, the Marketing Mix and the 4Ps) we gain insights into the successful TravelSmart project. This project, first created in Perth in Western Australia, came to be adopted by cities all over the world.
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Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). TravelSmart: An International Approach using Social Marketing Techniques to Change Travel Behaviour. In Social marketing casebook (pp. 64-76). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.

This case presents an example of the application of behaviour change tools and methods to the task of shifting travel demand from car trips to alternative transport modes. Through analytical marketing analysis techniques (segmentation, the Marketing Mix and the 4Ps) we gain insights into the successful TravelSmart project. This project, first created in Perth in Western Australia, came to be adopted by cities all over the world.

Description based on online resource; title from home page (viewed on April 8, 2016).

Licensed e-book