Syndetics cover image
Image from Syndetics

MyPage Pharmacia, India / Gouttam Doutta, Sirsij Peshin.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473994041 (ebook) :
Subject(s): DDC classification:
  • 338.88716151
Online resources: Pharmacia India was a new player in Indias pharmaceuticals industry. During the 2-3 years that had elapsed since its arrival, the company had sensed that something was seriously wrong deep inside its business process. The sales target was not being achieved and this was adversely affecting the credibility of the company and motivation level of the salespersons. They needed to take a fresh look at how Pharmacia was doing its business.
No physical items for this record

Originally published: Doutta, G., & Peshin, S. (2014). MyPage Pharmacia, India. CISG0120. Ahmedabad: Indian Institute of Management, Ahmedabad.

Pharmacia India was a new player in Indias pharmaceuticals industry. During the 2-3 years that had elapsed since its arrival, the company had sensed that something was seriously wrong deep inside its business process. The sales target was not being achieved and this was adversely affecting the credibility of the company and motivation level of the salespersons. They needed to take a fresh look at how Pharmacia was doing its business.

Description based on XML content.

Licensed e-book