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Innovative Always / Shruti Dave, Rajendra Patel.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473989559 (ebook) :
Subject(s): DDC classification:
  • 338.476600954
Online resources: Innovative Always (IA) was a small manufacturing unit specializing in producing a unique product, Zen. The unit was run by five partners who had been together in school.Zen was a product used by local colour and chemical manufacturers in their manufacturing process, so IA had a ready market for its product. The total market was estimated to be around 6,000 units p.m. IA, due to its early entry in this industry enjoyed almost 75% of the market share. Zen was manufactured by a simple process of mixing two raw materials XL and ME in an optimum proportion of 6:4 and then converting the mixture into the finished product, Zen. Though there was no loss while mixing, the final process of converting the mixture into Zen resulted in a loss of 10% of the total input. This conversion process required special skills.
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Originally published inDave, D., & Patel, R. (2012). Innovative Always. F&A0493. Ahmedabad: Indian Institute of Management, Ahmedabad.

Innovative Always (IA) was a small manufacturing unit specializing in producing a unique product, Zen. The unit was run by five partners who had been together in school.Zen was a product used by local colour and chemical manufacturers in their manufacturing process, so IA had a ready market for its product. The total market was estimated to be around 6,000 units p.m. IA, due to its early entry in this industry enjoyed almost 75% of the market share. Zen was manufactured by a simple process of mixing two raw materials XL and ME in an optimum proportion of 6:4 and then converting the mixture into the finished product, Zen. Though there was no loss while mixing, the final process of converting the mixture into Zen resulted in a loss of 10% of the total input. This conversion process required special skills.

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