Syndetics cover image
Image from Syndetics

Kmart Corporation : saving an American icon (B) / Jason Brown, David Lesser, James S. O'Rourke.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526407191 (ebook) :
Subject(s): DDC classification:
  • 381.1490973
Online resources: Jim Adamson, the man responsible for turning around Burger King and Advantica Restaurants, the parent company of Dennys Restaurants, has a new challenge. He has been hired to save Kmart, who in recent years has failed to remain competitive with the likes of Target and Wal-Mart. Despite three CEOs in as many years, the downward trend has continued for the big-box retailer. Investors are counting on Adamson to find a way to convince the market that Kmart can recover.
No physical items for this record

Originally published: Brown, J., Lesser, D., & ORourke, J. S. (2002). Kmart Corporation: Saving an American icon (B). 02-12 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Jim Adamson, the man responsible for turning around Burger King and Advantica Restaurants, the parent company of Dennys Restaurants, has a new challenge. He has been hired to save Kmart, who in recent years has failed to remain competitive with the likes of Target and Wal-Mart. Despite three CEOs in as many years, the downward trend has continued for the big-box retailer. Investors are counting on Adamson to find a way to convince the market that Kmart can recover.

Description based on XML content.

Licensed e-book