Marketing headaches / Daniel W. Baack, Eric G. Harris & Donald Baack.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781506323176 (ebook) :
- 658.84 23
Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Marketing headaches. In International marketing (pp. 481-482). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
This case study considers the international market for headache and pain relievers. A variety of marketing techniques have been adopted to ensure effective international marketing, making pain relievers available to individuals and health-care providers worldwide.
Description based on online resource; title from home page (viewed on April 27, 2016).
Licensed e-book