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Marketing headaches / Daniel W. Baack, Eric G. Harris & Donald Baack.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506323176 (ebook) :
Subject(s): DDC classification:
  • 658.84 23
Online resources: This case study considers the international market for headache and pain relievers. A variety of marketing techniques have been adopted to ensure effective international marketing, making pain relievers available to individuals and health-care providers worldwide.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Marketing headaches. In International marketing (pp. 481-482). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

This case study considers the international market for headache and pain relievers. A variety of marketing techniques have been adopted to ensure effective international marketing, making pain relievers available to individuals and health-care providers worldwide.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book