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Corporate culture and closure at Pepsi Cola / Mats Alvesson.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473943049 (ebook) :
Ämnen: DDK-klassifikation:
  • 302.35 23
Onlineresurser: This case study examines an account of the corporate culture at Pepsi Cola, as told by one of the company's former vice-presidents, John Sculley. Sculley's account could be seen as biased or self-promoting. However, it does provide unique insight into the corporate culture at Pepsi Cola in the late 1970s, in terms of values, norms, symbolism and understandings.
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Originally Published in: Alvesson, M. (2012). Corporate Culture and Closure at Pepsi Cola. In Understanding organizational culture (2nd ed., pp. 173-176). London: SAGE Publications Ltd. ISBN: 9780857025586.

This case study examines an account of the corporate culture at Pepsi Cola, as told by one of the company's former vice-presidents, John Sculley. Sculley's account could be seen as biased or self-promoting. However, it does provide unique insight into the corporate culture at Pepsi Cola in the late 1970s, in terms of values, norms, symbolism and understandings.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book