Syndetics cover image
Image from Syndetics

Vantive Corporation customer interaction software / Rashi Glazer, James Bergkamp, Scott Linkcke, Prasad Sabada, Ken Chulz.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526410672 (ebook) :
Subject(s): DDC classification:
  • 658.8
Online resources: Vantive sells software that is commonly placed in the Help Desk Software category by marketing analysts. More accurately though, Vantive's software should be classified as Customer Interaction Software for which Vantive also provides services and consulting to support the software and maximize its efficiency to the client. While the future is looking bright, the company will ultimately be faced with competition from major players in other software markets like Oracle and SAP. It needs a strategy for long-term success in the marketplace.
No physical items for this record

Originally published in Glazer, R., Bergkamp, J., Linkcke, S., Sabada, P., & Chulz, K. (2007). Vantive Corporation customer interaction software. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

Vantive sells software that is commonly placed in the Help Desk Software category by marketing analysts. More accurately though, Vantive's software should be classified as Customer Interaction Software for which Vantive also provides services and consulting to support the software and maximize its efficiency to the client. While the future is looking bright, the company will ultimately be faced with competition from major players in other software markets like Oracle and SAP. It needs a strategy for long-term success in the marketplace.

Description based on XML content.

Licensed e-book