Mead Johnson Nutrition Company : a controversy over enfamil (B) / John Broderick, John Bussa, James S. O'Rourke.
Material type:
TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type: - text
- computer
- online resource
- 9781526403759 (ebook) :
- 658.408
Originally published in Broderick, J., Bussa, J. & ORourke, J. S. (2012). Mead Johnson Nutrition Company: A controversy over Enfamil (B). 12-07(B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Infant formula producer Mead Johnson Nutrition Company needs to determine what its response should be when its flagship product, Enfamil, is linked to an infants death from Cronobacter sakazakii. Despite no hard evidence of contamination, retailers voluntarily pulled the item off the shelves as a precaution.
Description based on XML content.
Licensed e-book