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Facebook / Robert D. Hisrich & Claudine Kearney.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506322544 (ebook) :
Subject(s): DDC classification:
  • 338.04 23
Online resources: This case discusses Mark Zuckerberg and the creation of Facebook. It examines the entrepreneurial mind behind the social media phenomenon and the business strategies that led to its rapid expansion.
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Originally Published in: Hisrich, R. D., & Kearney, C. (2013). Scenario: Facebook. Managing innovation and entrepreneurship (pp. 3-6). Los Angeles: SAGE Publications, Inc. ISBN: 9781452241357.

This case discusses Mark Zuckerberg and the creation of Facebook. It examines the entrepreneurial mind behind the social media phenomenon and the business strategies that led to its rapid expansion.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book