Facebook / Robert D. Hisrich & Claudine Kearney.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781506322544 (ebook) :
- 338.04 23
Originally Published in: Hisrich, R. D., & Kearney, C. (2013). Scenario: Facebook. Managing innovation and entrepreneurship (pp. 3-6). Los Angeles: SAGE Publications, Inc. ISBN: 9781452241357.
This case discusses Mark Zuckerberg and the creation of Facebook. It examines the entrepreneurial mind behind the social media phenomenon and the business strategies that led to its rapid expansion.
Description based on online resource; title from home page (viewed on April 26, 2016).
Licensed e-book