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Fair Trade USA : scaling for impact / Jennifer Walske, Laura Tyson.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526407870 (ebook) :
Subject(s): DDC classification:
  • 382.917
Online resources: This case study focuses on Fair Trade USA, the leading third-party certifier of fair trade products in North America and founder, President, and CEO, Paul Rice and his challenges scaling FT USA, and the growth strategies that he and his team are debating. The case study covers a key point in FT USAs history amidst increasing competition from other certification organizations like Rainforest Alliance and Utz, as general market confusion over consumer packaging labels. Rice and his team are grappling with how to make the Fair Trade USA label more prevalent, as well as how to build a viable long-term business model, and the case discusses FT USAs role in helping companies like Hersheys develop sustainable supply chains.
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Originally published: Walske, J., & Tyson, L. (2015). Fair Trade USA: Scaling for impact. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

Includes bibliographical references and index.

This case study focuses on Fair Trade USA, the leading third-party certifier of fair trade products in North America and founder, President, and CEO, Paul Rice and his challenges scaling FT USA, and the growth strategies that he and his team are debating. The case study covers a key point in FT USAs history amidst increasing competition from other certification organizations like Rainforest Alliance and Utz, as general market confusion over consumer packaging labels. Rice and his team are grappling with how to make the Fair Trade USA label more prevalent, as well as how to build a viable long-term business model, and the case discusses FT USAs role in helping companies like Hersheys develop sustainable supply chains.

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