Ratna Sagar Private Limited / Mukund R. Dixit & H. Anil Kumar.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781473975194 (ebook) :
- 658.4063 23
Originally Published in: Dixit, M. R., & Kumar, H. A. (2015). Ratna Sagar Private Limited. BP0383. Ahmedabad: Indian Institute of Management, Ahmedabad.
The case presents the efforts of Dr Dhanesh Jain, founder of Ratna Sagar Publications, to innovate in children's publishing space. His innovations received mixed response. Commercial success was delayed. Adoption of innovations by the educational institutions did not happen as expected but the innovations, however, created opportunities for other business ventures. Dr Jain is wondering whether the innovation efforts were worth their while.
Description based on online resource; title from home page (viewed on May 4, 2016).
Licensed e-book