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Woolworths Foods : high-end retail in tough economic times / Claire Beswick & Thabo Mosala.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473960824 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.4012 23
Onlineresurser: In February 2009, Julian Novak, Woolworths divisional director of food, announced a new strategy for the company's food division. The South African retail sector had been affected by the global economic downturn and conditions were grim. By August 2008, Woolworths Food had already shown a drop in market share. Novak's new strategy included drastic reductions in prices and a variety of special deals and discounts. It was essential to attract lost customers back into its shops. Would Woolworths be able to do this while maintaining its quality/value proposition?
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Originally Published in: Beswick, C., & Mosala, T. (2013). Woolworths Food: High-end Retail in Tough Economic Times. WBS-2013-23. Johannesburg: The Case Centre, Wits Business School.

In February 2009, Julian Novak, Woolworths divisional director of food, announced a new strategy for the company's food division. The South African retail sector had been affected by the global economic downturn and conditions were grim. By August 2008, Woolworths Food had already shown a drop in market share. Novak's new strategy included drastic reductions in prices and a variety of special deals and discounts. It was essential to attract lost customers back into its shops. Would Woolworths be able to do this while maintaining its quality/value proposition?

Description based on online resource; title from home page (viewed on April 26, 2016).

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