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D.light Design : marketing channel strategies in India / Anne Coughlan & Benjamin Neuwirth.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473969704 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.8 23
Onlineresurser: This case looks at a new start-up company, d.light Design, as it was seeking to go to market in India with its solar-powered LED lamps in 2009. Sam Goldman, founder and chief customer officer of d.light, was in New Delhi, India; his business-school friend and co-founder Ned Tozun was in China, the site of the company's manufacturing plant.
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Originally Published in: Coughlan, A., & Neuwirth, B. (2015). d.light Design: Marketing Channel Strategies in India. 5-214-255. Evanston, IL: Kellogg School of Management, Northwestern University.

This case looks at a new start-up company, d.light Design, as it was seeking to go to market in India with its solar-powered LED lamps in 2009. Sam Goldman, founder and chief customer officer of d.light, was in New Delhi, India; his business-school friend and co-founder Ned Tozun was in China, the site of the company's manufacturing plant.

Description based on online resource; title from home page (viewed on April 28, 2016).

Licensed e-book