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Tihar Jail products / Dheeraj Sharma.

By: Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473993846 (ebook) :
Subject(s): DDC classification:
  • 365.70954
Online resources: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. Despite their good quality and garnering good reviews from the customers, the sales revenue had nearly stagnated. The marketing of products faced multiple problems related to branding, packaging, distribution management, advertising and promotion, and pricing.
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Originally published: Dheeraj, S. (2012). Tihar Jail products. MAR0427 Ahmedabad: Indian Institute of Management, Ahmedabad.

Includes bibliographical references and index.

Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. Despite their good quality and garnering good reviews from the customers, the sales revenue had nearly stagnated. The marketing of products faced multiple problems related to branding, packaging, distribution management, advertising and promotion, and pricing.

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