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Natural Pain Relief Inc. : product growth through infomercials in the US food supplements market / Linda Pickthorne Fletcher, Marilyn M. Helms, Marilyn Willis.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473995949 (ebook) :
Ämnen: DDK-klassifikation:
  • 338.47615372
Onlineresurser: Dr. Scott Pierce is a well respected veterinarian in the equine industry. His research into hyaluronic acid (HA), a supplement used to treat joint conditions in horses, led him to develop products for humans. As an innovative entrepreneur, Dr Pierce considers ways to brand and market his new food supplement to US consumers. The case profiles his foray into infomercial marketing and the challenges he faced as he searched for partners, suppliers and distributors.
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Originally published in Pickthorne Fletcher, L., Helms, M., & Willis, M. (2008). Natural Pain Relief Inc: Product growth through infomercials in the US food supplements market. The International Journal of Entrepreneurship and Innovation, 9(3), 207213. DOI:.

Dr. Scott Pierce is a well respected veterinarian in the equine industry. His research into hyaluronic acid (HA), a supplement used to treat joint conditions in horses, led him to develop products for humans. As an innovative entrepreneur, Dr Pierce considers ways to brand and market his new food supplement to US consumers. The case profiles his foray into infomercial marketing and the challenges he faced as he searched for partners, suppliers and distributors.

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