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Looking beyond the face of IBM's CEO Virginia Rometty : a critical analysis of IMB's online marketing and recruitment materials from a gendered perspective / Julia Storberg-Walker.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473973299 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.3111 23
Onlineresurser: This activity-based case study focuses on IBM's public efforts towards recruiting, retaining, and advancing women into global leadership roles. IBM has a sustained record of accomplishments in promoting workplace diversity and inclusion across a wide spectrum (including gender and multicultural awards), and at the same time remaining focused on the strategic imperatives of markets, customers, and future technology needs.
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This activity-based case study focuses on IBM's public efforts towards recruiting, retaining, and advancing women into global leadership roles. IBM has a sustained record of accomplishments in promoting workplace diversity and inclusion across a wide spectrum (including gender and multicultural awards), and at the same time remaining focused on the strategic imperatives of markets, customers, and future technology needs.

Description based on online resource; title from home page (viewed on April 29, 2016).

Licensed e-book