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"Keep it safe" : minimizing alcohol-related harm through street interventions / Ros Jervis & Michelle Smith.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473928176 (ebook) :
Subject(s): DDC classification:
  • 362.2927 23
Online resources: Wolverhampton City Primary Care Trust (PCT) is a legal organisation that launched a programme ("Keep it Safe") designed to solve issues emanating from alcohol abuse. In cooperation with multiple partners, the PCT had a number of goals for its new programme, including youth consultation, prevention of assault and violence, and domestic abuse. Following a number of campaigns and strategies to promote its mission, PCT marketers present us with the leading data they compiled from their thorough research using the marketing mix (the 4Ps: product, promotion, place, and price), and ultimately evaluate the effectiveness of their programme.
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Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). "Keep It Safe": Minimizing Alcohol-related Harm Through Street Interventions. In Social marketing casebook (pp. 183-195). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.

Wolverhampton City Primary Care Trust (PCT) is a legal organisation that launched a programme ("Keep it Safe") designed to solve issues emanating from alcohol abuse. In cooperation with multiple partners, the PCT had a number of goals for its new programme, including youth consultation, prevention of assault and violence, and domestic abuse. Following a number of campaigns and strategies to promote its mission, PCT marketers present us with the leading data they compiled from their thorough research using the marketing mix (the 4Ps: product, promotion, place, and price), and ultimately evaluate the effectiveness of their programme.

Description based on online resource; title from home page (viewed on April 8, 2016).

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