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American Greetings : an automation versus outsourcing dilemma / Andrea R. Nagy, Gene Lee & Arthur Swersey.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473973978 (ebook) :
Subject(s): DDC classification:
  • 658.5 23
Online resources: As part of an industry with generous profit margins and high barriers to entry, American Greetings had spent decades in a comfortable position. Beginning at the turn of the 20th century, it had helped to create a mass market for the greeting card and had presided over its growth into a multi-billion-dollar industry. This case examines the challenges facing American Greetings in the 21st century.
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Originally Published in: Nagy, A. R., Lee, G., & Swersey, A. (2008). American Greetings: An Automation versus Outsourcing Dilemma. 08-010. New Haven, CT: Yale School of Management, Yale University.

As part of an industry with generous profit margins and high barriers to entry, American Greetings had spent decades in a comfortable position. Beginning at the turn of the 20th century, it had helped to create a mass market for the greeting card and had presided over its growth into a multi-billion-dollar industry. This case examines the challenges facing American Greetings in the 21st century.

Description based on online resource; title from home page (viewed on May 3, 2016).

Licensed e-book