DHL and facilitating small business trade / Daniel W. Baack, Eric G. Harris & Donald Baack.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781506322704 (ebook) :
- 383.18 23
Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). DHL and Facilitating Small Business Trade. In International marketing (p. 111). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
This case study tracks the growth of DHL, from a small courier between California and Hawaii, to an international shipping organization. In more recent years, DHL has directed focus to facilitating trade for small and medium businesses in emerging markets, and this case investigates the various strategies by which these markets are reached.
Description based on online resource; title from home page (viewed on April 26, 2016).
Licensed e-book