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Game : ompeting in Africa's playing fields / Stephanie Townsend & John Luiz.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473964068 (ebook) :
Subject(s): DDC classification:
  • 658.4012 23
Online resources: In 2007, Jan Potgieter, chief executive of Massdiscounters, a division of Massmart, had steered Game, one of its general merchandise discounters, into investing far more vigorously in Africa. By June 2010, Game had shown significant growth in both turnover and profit, but Potgieter wanted the company's operations in Africa to become even stronger. This book explains how the company planned for the arrival of new players entering the African market.
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Originally Published in: Townsend, S., & Luiz, J. (2010). Game: Competing in Africa's Playing Fields. WBS-2010-9. Johannesburg: The Case Centre, Wits Business School.

In 2007, Jan Potgieter, chief executive of Massdiscounters, a division of Massmart, had steered Game, one of its general merchandise discounters, into investing far more vigorously in Africa. By June 2010, Game had shown significant growth in both turnover and profit, but Potgieter wanted the company's operations in Africa to become even stronger. This book explains how the company planned for the arrival of new players entering the African market.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book