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Taco Bell Corporation : where's the beef? / Christopher Roper, David Samikkanu, James S. O'Rourke.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526404022 (ebook) :
Ämnen: DDK-klassifikation:
  • 641.5951
Onlineresurser: Taco Bell was served with a lawsuit on January 19, 2011, alleging the restaurant chains taco mixture did not contain enough beef to meet USDA requirements to be called "ground beef." The companys initial reaction was to include full-page newspaper ads in local and national newspapers headlined, "Thank you for suing us." However, this is just the beginning of Taco Bell's efforts to communicate the truth and repair its damaged reputation.
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Originally published in Roper, C., Samikkanu, D., & ORourke, J. S. (2011). Taco Bell Corporation: Wheres the beef? 11-02. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Taco Bell was served with a lawsuit on January 19, 2011, alleging the restaurant chains taco mixture did not contain enough beef to meet USDA requirements to be called "ground beef." The companys initial reaction was to include full-page newspaper ads in local and national newspapers headlined, "Thank you for suing us." However, this is just the beginning of Taco Bell's efforts to communicate the truth and repair its damaged reputation.

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