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The change story of Yellow Auto Company / Alev Katrinli, Gulem Atabay, Gonca Gunay & Burcu Guneri Cangarli.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506314242 (ebook) :
Subject(s): DDC classification:
  • 658.402 23
Online resources: Yellow Auto is a Turkish owned car dealer of the Renault brand and was founded in 1989 in a small town near Izmir. After the owner's children took over the company, they managed the dealership and moved it to Izmir. The 1994 economic crisis grew even more the demand for cars (especially in big cities like Izmir), and as the company expanded, more people were recruited. Yet, problems of communication within the staff members arose, and there were complaints regarding inappropriate physical conditions and poor quality of work environment. The interdepartmental issues started to affect the firm's relationship with Renault, and Yellow Auto top managers decided to hire external consultants from Izmir University of Economics to help with the organizational structure.
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Originally Published in: Anderson, D. L. (2012). The Change Story of Yellow Auto Company. In Cases and exercises in organization development & change (pp. 266-272). Los Angeles: SAGE Publications, Inc. Print. ISBN: 9781412987738.

Yellow Auto is a Turkish owned car dealer of the Renault brand and was founded in 1989 in a small town near Izmir. After the owner's children took over the company, they managed the dealership and moved it to Izmir. The 1994 economic crisis grew even more the demand for cars (especially in big cities like Izmir), and as the company expanded, more people were recruited. Yet, problems of communication within the staff members arose, and there were complaints regarding inappropriate physical conditions and poor quality of work environment. The interdepartmental issues started to affect the firm's relationship with Renault, and Yellow Auto top managers decided to hire external consultants from Izmir University of Economics to help with the organizational structure.

Description based on online resource; title from home page (viewed on April 15, 2016).

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