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Leclerc : the growth challenge / Tim Calkins & Julien Dangles.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473959934 (ebook) :
Subject(s): DDC classification:
  • 658.406 23
Online resources: The senior management team at Leclerc, one of the largest retailers in France, is considering how best to maintain growth in the highly regulated French retail industry. Strict limits on pricing and store construction will significantly limit Leclerc's flexibility; many of the traditional growth levers cannot be used. These regulations also have a major impact on competition. The executives at Leclerc must identify the optimal growth plan and then consider whether it will deliver the desired growth.
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Originally Published in: Calkins, T., & Dangles, J. (2009). Leclerc: The Growth Challenge. 5-109-001. Evanston, IL: Kellogg School of Management, Northwestern University.

The senior management team at Leclerc, one of the largest retailers in France, is considering how best to maintain growth in the highly regulated French retail industry. Strict limits on pricing and store construction will significantly limit Leclerc's flexibility; many of the traditional growth levers cannot be used. These regulations also have a major impact on competition. The executives at Leclerc must identify the optimal growth plan and then consider whether it will deliver the desired growth.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book