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The founders are the promotion / Ian Chaston.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473939028 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.802 23
Onlineresurser: There are occasions where the founders of an entrepreneurial firm are themselves a means of the firm's promotional strategy. Ben Cohen and Jerry Greenfield, of the eponymous Ben & Jerry's ice cream, are two such founders.
Inga fysiska exemplar för denna post

Originally Published in: Chaston, I. (2010). The Founders are the Promotion. In Entrepreneurial management in small firms (pp. 146-147). London: SAGE Publications Ltd. ISBN: 9781848600256.

There are occasions where the founders of an entrepreneurial firm are themselves a means of the firm's promotional strategy. Ben Cohen and Jerry Greenfield, of the eponymous Ben & Jerry's ice cream, are two such founders.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book