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Keurig : from David to Goliath : the challenge of gaining and maintaining marketplace leadership / Eric T. Anderson & Elizabeth Anderson.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473970083 (ebook) :
Subject(s): DDC classification:
  • 658.802 23
Online resources: From 2002 to 2011, coffee-machine manufacturer Keurig had grown from a privately held company with just over {dollar}20 million in revenues to become a wholly owned subsidiary of Green Mountain Coffee Roasters, a publicly traded company with net revenues of {dollar}1.36 billion. This case examines the rapid rise of Keurig.
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Originally Published in: Anderson, E. T., & Anderson, E. (2012). Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership. 5-411-751. Evanston, IL: Kellogg School of Management, Northwestern University.

From 2002 to 2011, coffee-machine manufacturer Keurig had grown from a privately held company with just over {dollar}20 million in revenues to become a wholly owned subsidiary of Green Mountain Coffee Roasters, a publicly traded company with net revenues of {dollar}1.36 billion. This case examines the rapid rise of Keurig.

Description based on online resource; title from home page (viewed on April 28, 2016).

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