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The race to produce the world's cleanest car : company strategies / Robert Letovsky.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473968769 (ebook) :
Subject(s): DDC classification:
  • 658.4012 23
Online resources: The spring of 2000 presented the Big 3 U.S. automakers - General Motors, Ford and Daimler-Chrysler - with a curious situation: On the one hand, they were clearly behind their Japanese competitors in introducing high-efficiency, low-emission vehicles into the American marketplace on a large scale. This lag was all the more disappointing as the United States government had backed a cooperative effort between the Big 3 to develop such vehicles for several years, and had invested several hundred million dollars in the initiative, apparently to no avail. This text examines the situation.
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Originally Published in: Letovsky, R. (2002). The Race to Produce the World's Cleanest Car: Company Strategies. Case 251. Washington, DC: Georgetown Institute for the Study of Diplomacy.

The spring of 2000 presented the Big 3 U.S. automakers - General Motors, Ford and Daimler-Chrysler - with a curious situation: On the one hand, they were clearly behind their Japanese competitors in introducing high-efficiency, low-emission vehicles into the American marketplace on a large scale. This lag was all the more disappointing as the United States government had backed a cooperative effort between the Big 3 to develop such vehicles for several years, and had invested several hundred million dollars in the initiative, apparently to no avail. This text examines the situation.

Description based on online resource; title from home page (viewed on April 28, 2016).

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