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Intuitive segmentation / Ian Chaston.

Av: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473938663 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.802 23
Onlineresurser: Entrepreneurs often discover business opportunities through their own experiences as consumers; as is the case with Sarah Tremellen, founder of UK lingerie firm Bravissimo. This intuitive identification of unfulfilled market segments can often lead to entrepreneurial success.
Inga fysiska exemplar för denna post

Originally Published in: Chaston, I. (2010). Intuitive Segmentation. In Entrepreneurial management in small firms (pp. 44-45). London: SAGE Publications Ltd. ISBN: 9781848600256.

Entrepreneurs often discover business opportunities through their own experiences as consumers; as is the case with Sarah Tremellen, founder of UK lingerie firm Bravissimo. This intuitive identification of unfulfilled market segments can often lead to entrepreneurial success.

Description based on online resource; title from home page (viewed on April 25, 2016).

Licensed e-book