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Intuitive segmentation / Ian Chaston.

By: Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473938663 (ebook) :
Subject(s): DDC classification:
  • 658.802 23
Online resources: Entrepreneurs often discover business opportunities through their own experiences as consumers; as is the case with Sarah Tremellen, founder of UK lingerie firm Bravissimo. This intuitive identification of unfulfilled market segments can often lead to entrepreneurial success.
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Originally Published in: Chaston, I. (2010). Intuitive Segmentation. In Entrepreneurial management in small firms (pp. 44-45). London: SAGE Publications Ltd. ISBN: 9781848600256.

Entrepreneurs often discover business opportunities through their own experiences as consumers; as is the case with Sarah Tremellen, founder of UK lingerie firm Bravissimo. This intuitive identification of unfulfilled market segments can often lead to entrepreneurial success.

Description based on online resource; title from home page (viewed on April 25, 2016).

Licensed e-book