Intuitive segmentation / Ian Chaston.
Material type:
TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type: - text
- still image
- computer
- online resource
- 9781473938663 (ebook) :
- 658.802 23
Originally Published in: Chaston, I. (2010). Intuitive Segmentation. In Entrepreneurial management in small firms (pp. 44-45). London: SAGE Publications Ltd. ISBN: 9781848600256.
Entrepreneurs often discover business opportunities through their own experiences as consumers; as is the case with Sarah Tremellen, founder of UK lingerie firm Bravissimo. This intuitive identification of unfulfilled market segments can often lead to entrepreneurial success.
Description based on online resource; title from home page (viewed on April 25, 2016).
Licensed e-book